INTERNATIONAL DAY OF HAPPINESS
A profound shift in attitudes is underway all over the world. People are now recognising that 'progress' should be about increasing human happiness and wellbeing, not just growing the economy.
March 20 has been established as the annual International Day of Happiness and all 193 United Nations member states have adopted a resolution calling for happiness to be given greater priority.
In 2011, the UN General Assembly adopted a resolution which recognised happiness as a “fundamental human goal” and called for “a more inclusive, equitable and balanced approach to economic growth that promotes the happiness and well-being of all peoples”.
In 2012 the first ever UN conference on Happiness took place and the UN General Assembly adopted a resolution which decreed that the International Day of Happiness would be observed every year on 20 March. It was celebrated for the first time in 2013.
2014: RECLAIM HAPPINESS
The 2014 Day of Happiness campaign asked people to share authentic images of what makes them happy to "Reclaim Happiness" back from the fake commercial images of happiness that we are so often bombarded with. Many tens of thousands of people shared images and the social reach was estimated to be over 13 million people globally.
2013: HAPPY HEROES
For the very first International Day of Happiness in 2013, events took place all over the world and we celebrated hundreds of "Happy Heroes" - those people in our communities who do so much to bring happiness to others.